Some time ago, Google introduced a new version of Search Ads 360 Reporting API with a new UI, and some users have already changed to use the new version.
Between February and April 2024, Google will migrate all remaining users to the new version of Search Ads 360, and the old Search Ads UI will no longer be available. Google plans to decommission the old Reporting API on June 30, 2024.
Due to this change, Supermetrics is creating a new data source connector for Search Ads 360, which will use the new Reporting API.
What you need to do
Our current Google Search Ads 360 connector connects to the old version of Search Ads 360. If you're still managing your campaigns using the old version of Search Ads 360, you can still continue to use our connector until early June.
If you have already migrated to use the new version of Search Ads 360, or after Google has migrated your account, you will need to move to use our new Google Search Ads 360 connector, which will become available in early March 2024.
Please migrate to the new connector as soon as it becomes available. You'll still have access to our old connector until early June 2024. After that, you won't be able to pull data using the old Search Ads 360 connector.
Which connector is right for you
Once the new Google Search Ads 360 connector becomes available in early March, there will be two Search Ads 360 connectors available. The URL of the UI is different between the new and old Search Ads UI versions.
| Connector name | Connector ID | Connector version | When to use | Search Ads UI URL |
|---|---|---|---|---|
Google Search Ads 360 (legacy) | DFS | Old | You're still using the old Search Ads 360 for campaign management. | https://searchads.google.com/ds/ |
| Google Search Ads 360 | SA360 | New | Your Search Ads campaign manager has moved to the new Search Ads 360. | https://searchads.google.com/aw/ |
Useful things to note
- The new Search Ads 360 connector won’t yet have all the same fields and functionalities available as the old connector, as Google is still building reporting capabilities to its new API. We'll be adding new features to the connector when they become available to us.
- The old Search Ads 360 connector will continue to function until Google sunsets the old API for Search Ads 360. This is scheduled to happen on June 30, 2024.
- The two versions of the Search Ads 360 use different IDs for profiles and campaigns. To help you navigate through these differences, we'll release a new set of fields in the old Search Ads 360 connector, which will allow you to map profiles and campaigns between the two connectors. These new fields will be released by the end of March 2024.
- Read more about transitioning from old to the new Search Ads 360 and reporting differences between old and new Search Ads 360.
Timeline
- February-April 2024: Google starts to migrate Search Ads 360 users to the new UI.
- Early March 2024: The new Google Search Ads 360 connector will become available in Supermetrics products.
- End of March 2024: A new set of fields will become available in the old Search Ads 360 connector. These fields will help you migrate to the new version.
- April 2024: All users should be migrated to use the new version of Search Ads 360 UI.
- Early June 2024: The old Search Ads 360 connector will be deprecated.
We're here for you
If you have any questions or concerns about this change, contact our support team.