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Facebook Insights connection guide

This guide contains all permissions and requirements for connecting your Facebook Insights data to Supermetrics. 

You can connect to data sources from the Data sources page on the Supermetrics Hub. On the Hub, you can also share an authentication link to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in all available destinations

Required permissions

To connect Supermetrics to Facebook Insights, you need Administrator access to the Pages you want to pull data from. If you're connected with Business Manager, you'll need at least Page editor access to those Pages.

Visit the Facebook help center to learn more about adding permissions to a Page and adding users to a Page in Business Manager.

If you're using the new Pages experience, your account needs Partial access to the linked Page.

Connection instructions

When connecting to Facebook Insights, you need to log in to Facebook and select the Businesses and Pages to include in your reporting when prompted. 

  1. Select the Facebook Insights data source on the Supermetrics Hub or in the data destination.
  2. If prompted, choose to make this connection shared or private.
  3. Click Start.
  4. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  5. Select the Businesses and Pages you want to include in your reporting.
  6. Review the permissions, and click Save.
  7. Click Got it.
  8. In your data destination, select the pages you want to add to your reporting.

See instructions on how to connect to a data source from the Supermetrics Hub.

You can also connect to Facebook Insights from these destinations:

More resources

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