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Facebook Public Data connection guide

Follow these steps to connect your Facebook Public Data data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

The Facebook Public Data data source connector doesn't require authentication or connection to Facebook.


To query data, you need the Facebook Page's alias. The alias is the name that follows the www.facebook.com/ address. For example, for www.facebook.com/Supermetrics, the alias is 'Supermetrics'.


Query types

Facebook Public Data has three query types. Each gathers:

  • Facebook Page data: Page data, including Likes, About, and the website link.
  • Facebook posts by a Page: Information on posts made to the Page, such as Post link, Reaction counts, and Comment counts.
  • Facebook shares for URLs: Data about specific shared URLs, like URL, Share count, and Comment count.


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create query.
  4. Under Data source, select Facebook Public Data.
  5. Navigate to Report configuration.
  6. Select a query type.
  7. Add your Page aliases or IDs under Facebook Page aliases/IDs.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio
  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Facebook Public Data and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Facebook Public Data requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Scroll down and select a query type.
  9. Add your Page aliases or IDs under Facebook Page aliases/IDs.
  10. In the pane's top right, click Connect.
  11. Click Create report.
  12. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Facebook Public Data.
  4. Choose to make this connection shared or private.
  5. Navigate to Report configuration.
  6. Select a query type.
  7. Add your Page aliases or IDs under Facebook Page aliases/IDs.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the Facebook Public Data data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with Facebook Public Data.
  9. Click Start.
  10. Select the page aliases you'd like to include in your reporting and define the transfer settings.
  11. Click Submit.
  12. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to StorageTransfers.
  3. Click New transfer. If you haven't created any transfers yet, click Schedule first transfer
  4. Select the Facebook Public Data data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Click Start.
  8. In the transfer setup view, select the page aliases you'd like to include in your reporting.
  9. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to DestinationsPower BI.
  3. Click Create or edit queries.
  4. Click Select a data source.
  5. Select the Facebook Public Data data source.
  6. Click Start.
  7. Fill in the query details.
  8. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click API
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Facebook Public Data data source.
  6. Click Start.
  7. Fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  8. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click Data sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Facebook Public Data data source, and click Connect.
  5. Click Start.


More resources

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