How to set a custom attribution window in Pinterest Ads queries

You can define the attribution window used for the calculation in Pinterest Ads by adjusting an optional setting for the query.

Because this changes the calculation, you might see discrepancies in your data when comparing it to what you see in Pinterest (as the settings will be different). Make sure the attribution setting you see in Pinterest Ads matches the one in your query.

Instructions

Looker Studio (formerly Data Studio)

1. Click on any report element connected to your Pinterest Ads query to open the Supermetrics pane.
2. Click the Edit icon next to Pinterest Ads.
3. Click Edit connection.
4. Scroll down to the Attribution window dropdown.
5. Set your custom attribution window.

Enable Allow “Attribution window” to be modified in reports if you need to have different attribution windows across different elements in the same report.

Excel

1. Open the Supermetrics sidebar.
2. Click the Options dropdown.
3. Select Attribution window from the dropdown menu.
4. Click Add option.
5. Set your custom attribution window.

Google Sheets

1. Open the Supermetrics sidebar.
2. Click the Options dropdown.
3. Navigate to Attribution window.
4. Set your custom attribution window.