This article contains the list of Marketo activity types supported by Supermetrics.
Note that custom activity types are not supported.
| Activity type ID | Activity type name | Activity type description |
|---|---|---|
1 | Visit Webpage | User visits a web page |
2 | Fill Out Form | User fills out and submits a form on a web page |
3 | Click Link | User clicks link on a page |
6 | Send Email | Send a Marketo Email to a person |
7 | Email Delivered | Marketo Email is delivered to a lead/contact |
8 | Email Bounced | Marketo Email is bounced for a lead |
9 | Unsubscribe Email | Person unsubscribed from Marketo Emails |
10 | Open Email | User opens Marketo Email |
11 | Click Email | User clicks on a link in a Marketo Email |
27 | Email Bounced Soft | Campaign Email is bounced soft for a lead |
32 | Merge Leads | Merge two or more leads into a single record |
37 | Delete Lead | Delete lead from the Marketo database |
39 | Send Sales Email | Send Email using Sales View (Outlook Plugin) |
40 | Open Sales Email | User opens a sales Email |
41 | Click Sales Email | User clicks on a link in a sales Email |
45 | Receive Sales Email | Receive Email using Sales View (Outlook Plugin) |
48 | Sales Email Bounced | Sales Email bounced |
111 | Sent Forward to Friend Email | User Forwards Email to a person/record |
112 | Received Forward to Friend Email | User receives forwarded Email from friend |
157 | Reply to Sales Email | User replies to a sales email |
158 | Dialogue Engaged | Lead engages with Dynamic Chat dialogue |
159 | Document Interacted With | Lead interacts with a document in Dynamic Chat dialogue |
160 | Dialogue Appointment Scheduled | Lead schedules an appointment in Dynamic Chat dialogue |
161 | Dialogue Goal Reached | Lead reaches a goal in Dynamic Chat dialogue |
162 | Responded to a poll in webinar | Lead responds to a poll in a webinar event |
163 | Call to action clicked in webinar | Lead clicks on a Call to Action Link in a webinar event |
164 | Asset downloads in webinar | Lead downloads file/asset in a webinar event |
165 | Asks questions in webinar | Lead asks questions in a webinar event |
166 | Has attended event | Has attended event |
400 | Share Content | Share Content |