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Similarweb connection guide

Follow these steps to connect your Similarweb data to Supermetrics.

If you need to connect this data source to one of our data warehouse or cloud storage destinations, explore our data warehouse and cloud storage setup guides.

Before you begin

You need to create an API key to connect Supermetrics to your Similarweb account. Note that only account admins can generate new API keys in Similarweb.

Create an API key
  1. Log in to the Similarweb platform.
  2. From the left menu, select Settings > Account.
  3. Under API, select Standard API.
  4. Click Generate a new API key 
  5. Select the primary user of the API key you're creating.
  6. Click Create. Your key will be displayed in the Generated Keys table.

Query types

Set up your Similarweb queries using any of the query types described below.

Reference list: Similarweb query types
  • Traffic and engagement: Get the traffic volume and engagement for one or multiple websites.
  • Desktop traffic sources: Understand what channels visitors are coming from for one or multiple websites. Only returns data for desktop users.
  • Desktop keywords: Analyze what search engine keywords are attracting visitors and where they enter one or multiple websites. Only returns data for desktop users.
  • Desktop PPC spend: Get estimated paid search spending for one or multiple websites. Only returns data for desktop users.
  • Search keyword competitors: Analyze what the biggest competing websites are on search engines, for one or multiple websites.
  • Top sites: Get ranking data for the top websites in a selected industry.
  • App performance: Get the overall rating and rank of any mobile app in the Google Play Store or the Apple App Store.


Google Sheets Looker StudioExcel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Similarweb.
  5. Enter your API Key.
  6. Enter a name for your account for you to identify it later.
  7. Click Start.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

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