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Similarweb connection guide

This guide contains all permissions and requirements for connecting your Similarweb data to Supermetrics.

You can connect to data sources from the Data sources page on the Supermetrics Hub. On the Hub, you can also share an authentication link to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in all available destinations.

Required permissions

You need to create an API key to connect Supermetrics to your Similarweb account. Note that only account admins can generate new API keys in Similarweb.

To create the API key:

  1. Log in to the Similarweb platform.
  2. From the left menu, select Settings > Account.
  3. Under API, select Standard API.
  4. Click Generate a new API key 
  5. Select the primary user of the API key you're creating.
  6. Click Create. Your key will be displayed in the Generated Keys table.

Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

  • Traffic and engagement: Get the traffic volume and engagement for one or multiple websites.
  • Desktop traffic sources: Understand what channels visitors are coming from for one or multiple websites. Only returns data for desktop users.
  • Desktop keywords: Analyze what search engine keywords are attracting visitors and where they enter one or multiple websites. Only returns data for desktop users.
  • Desktop PPC spend: Get estimated paid search spending for one or multiple websites. Only returns data for desktop users.
  • Search keyword competitors: Analyze what the biggest competing websites are on search engines, for one or multiple websites.
  • Top sites: Get ranking data for the top websites in a selected industry.
  • App performance: Get the overall rating and rank of any mobile app in the Google Play Store or the Apple App Store.

Connection instructions

When connecting to Similarweb, you need to provide your credentials and select the query type to use. 

  1. Select the Similarweb data source on the Supermetrics Hub or in the data destination.
  2. Enter your API Key.
  3. Give your login a name to recognize the login later in case you have multiple logins.
  4. If prompted, choose to make this connection shared or private.
  5. Click Start.
  6. In your data destination, select a query type to use.

See detailed instructions on how to connect to a data source from the Supermetrics Hub.

You can also connect to Similarweb from these destinations:

More resources

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