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LinkedIn Company Pages connection guide

Follow these steps to connect your LinkedIn Company Pages data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

Make sure that your company page is public. Private profiles and brand pages are currently not supported.


To connect to LinkedIn Company Pages, you need a LinkedIn account with Super Admin access. Learn how to add admin access to LinkedIn pages.


Query types

Query types for LinkedIn Company Pages
  • Follower details: Total number of followers for the page, as well as breakdowns of follower demographic types (industry, what job, what region, and so on).
  • Historical share statistics: Basic metrics for posts, shares, and updates, splittable by date (but not post ID).
  • Historical follow statistics: Follower metrics for new organic and sponsored followers for the page, splittable by date.
  • Page lifetime statistics: Page-specific stats for the lifetime of a page (page views, job page views, basic demographics) can't be split by date.
  • Page statistics: Page-specific stats of page (page views, job page views, and so on), splittable by date.
  • Share comments detail: Gets comment text details for shares, updates, posts, and share titles.
  • Share totals: Lifetime total metrics for shares on the company page. Can't be split by date or by share/post.
  • UGC details: Basic dimensions about post types not covered under “Update details” (posts that are not basic text posts, image posts, or shares), including name, link, and more. Includes update count metrics.
  • Update details: Details about updates, shares, posts (title, poster, URL, and so on), and basic metrics for updates.
  • Video analytics: Video view metrics for video-type UGC posts.


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select LinkedIn Company Pages.
  5. Choose to make this connection shared or private.
  6. Click Start.
  7. Enter your credentials and click Sign in.
  8. Select a query type.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio
  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to LinkedIn Company Pages and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "LinkedIn Company Pages requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Enter your credentials and click Sign in.
  9. Select the pages and a query type, and click Next.
  10. In the pane's top right, click Connect.
  11. Click Create report.
  12. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select LinkedIn Company Pages.
  4. Choose to make this connection shared or private.
  5. Click Start.
  6. Enter your credentials and click Sign in.
  7. Select a query type.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the LinkedIn Company Pages data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with LinkedIn Company Pages.
  9. Click Start.
  10. Enter your credentials and click Sign in.
  11. Select the pages and query you'd like to include in your reporting and define the transfer settings.
  12. Click Submit.
  13. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to StorageTransfers.
  3. Click New transfer. If you haven't created any transfers yet, click Schedule first transfer
  4. Select the LinkedIn Company Pages data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Click Start.
  8. Enter your credentials and click Sign in.
  9. In the transfer setup view, select the pages and query type you'd like to include in your reporting.
  10. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to DestinationsPower BI.
  3. Click Create or edit queries.
  4. Click Select a data source.
  5. Select the LinkedIn Company Pages data source.
  6. Click Start.
  7. Enter your credentials and click Sign in.
  8. Fill in the query details.
  9. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click API.
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the LinkedIn Company Pages data source.
  6. Click Start.
  7. Enter your credentials and click Sign in.
  8. Fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  9. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click Data sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the LinkedIn Company Pages data source, and click Connect.
  5. Click Start.
  6. Enter your credentials and click Sign in.


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