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About Facebook Ads Results data in Supermetrics

Supermetrics isn’t able to reflect data in a Results field like the one in Facebook Ads Manager. 

However, as the values in the Results field are conversions, you can use conversion metrics to pull the same data as you’d see in this field.


Website leads

In this example, we have "Leads" as a result for a campaign:

To get this value in our reports, one option is to use the Website leads metric. Here’s an example in Looker Studio (formerly Data Studio):

Actions / Action type

Alternatively, you can use an Actions / Action type query (Dimensions: "Action type"; Metrics: "Actions") to get the conversions:

In both cases, the Leads value equals that of the Results shown in Facebook Ad Manager.


If you see discrepancies between results, make sure your attribution setting is the same in Facebook as it is in your query.

Additionally, if you find that your Results field doesn't match the value returned for that metric, double-check that you're using the correct version of that metric. Some have multiple values, like "Leads (form)" and "Website Leads".

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