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About data source connector types

Supermetrics offers over 100 data source connectors you can use to create reports with data relevant to you in the destination of your choice. Take a look at our website for the full selection.


The majority of the data sources are included in our packages, but some are sold separately through our sales team as premium data sources. Also, before full release, some data sources are available for free in early access.


Learn more about buying a Supermetrics license to suit your needs.


Generally available data source connectors

Most of our data source connectors are included in our packages — Essential, Core, and Super.


These include our most widely used and most popular data sources, such as Facebook Ads, Google Analytics 4, Instagram Insights, and X Organic (Twitter).


Premium data source connectors

Premium data sources usually serve either very niche or advanced use cases, and they tend to be for more complex platforms that may require external help to set everything up. Furthermore, sometimes premium data source connectors are made for platforms where access to the API is more restricted.


Because of the increased complexity, we've found that our customers can reach better results with these data sources with the help of our accounts team.


To get access to premium data sources, contact our accounts team.


Available premium data source connectors
  • Adform
  • Adobe Analytics
  • AdRoll
  • Adtraction
  • Affluent
  • Amazon Ad Server (Sizmek)
  • Amazon DSP
  • Bambuser
  • Celtra
  • Criteo
  • Criteo Retail Media
  • DoubleVerify
  • Facebook Political Ads
  • Flashtalking
  • Google Ad Manager
  • Google Campaign Manager 360
  • Google Display & Video 360
  • Google Trends
  • Ignite
  • Integral Ad Science
  • IQM
  • LiveIntent
  • Marketo
  • MediaMath
  • Nexxen DSP
  • Omnisend
  • Optimizely
  • Piano Analytics (AT Internet)
  • Quantcast
  • Rakuten Advertising
  • RTB House
  • Searchmetrics
  • Smarp
  • StackAdapt
  • Teads
  • The Trade Desk
  • TradeDoubler
  • Yahoo DSP
  • Yext
  • Zemanta

Early access data source connectors

Some of our data source connectors are in the early access stage. This means that the connectors are still being fine-tuned, even though they're available for use. We invite you to test out some of our in-development connectors for free while we work on them. Sign up for any early access connector, and you'll be able to use it for free until it's launched.


When an early access connector is fully released, any teams using it will be able to keep using it for free for 14 more days. After that, it'll be available for purchase.

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