This guide will walk you through how to connect Google Trends with Supermetrics in Google Sheets, Data Studio, and Excel.
Before you begin
Main features
With Google Trends, you can:
- Inspect the popularity of one or multiple search terms over time
- Compare up to 50 search terms at once
- Inspect search term popularity by geolocation
- Fetch trending searches by country
- Fetch data for by search term or by topic
Search volume is returned as a relative metric, where 100 represents the highest volume within the time range selected.
Searching topics
Supermetrics Google Trends connector allows you to query a specific search term or a topic that contains multiple search terms (read more about difference between search terms and topics from here).
If you want to create a query that searches for a topic, you need to go through the steps below to find a topic ID and to set up your query:
- Search for a topic on Google Trends website.
- Copy the topic code from the browser's URL bar — this is the last section of the URL, beginning with a % symbol that follows a comma. See the screenshot below.
- Decode the URL. Sites like URL Decoder are helpful for this.
- Insert the code you get from URL decoder into the Search term field in Supermetrics when you're creating your query.
Instructions
- Open a new Google Sheets file.
- Navigate to Extensions → Supermetrics → Launch to open the Supermetrics sidebar.
- Under Data source, select Google Trends.
- Navigate to Report configuration.
- Select Query type.
- Select Search by term. Enter the unique identifier (see Generate a unique identifier above) for each search term you'd like to query, separated by a comma with no whitespace (,).
- Open the Supermetrics data source gallery.
- Navigate to Google Trends and click Try.
- Click Authorize.
- If you're authenticating the data source for the first time, log in with the Google Account you use with Supermetrics. Click Allow.
- Click Authorize.
- Select the query type and click Next.
- Select Search by term. Enter the unique identifier (see Generate a unique identifier above) for each search term you'd like to query, separated by a comma with no whitespace (,).
- Click Connect on the top right-hand side.
- Click Create report.
- Click Add to report.
Connections
If you use Excel and no other Supermetrics products, you’ll be able to connect accounts to data sources and share these connections with your team. You can manage connections either within the add-in sidebar or via the Supermetrics Team Site. Learn more about shared connections.
Before you can authenticate the data source in Excel, you need to install the Supermetrics add-on.
- Open an Excel file.
- Click Data → Show Supermetrics.
- Under Data source, select the data source.
- Choose to make this connection shared or private.
- Click Start.
- Navigate to Report configuration.
- Select Query type.
- Select Search by term. Enter the unique identifier (see Generate a unique identifier above) for each search term you'd like to query, separated by a comma with no whitespace (,).
Explore our guides to set up data transfers to various destinations.
- BigQuery
- Data warehouses and cloud storage (Amazon S3, Google Cloud Storage, Snowflake, Azure Storage, or Azure Synapse)
- The Supermetrics API