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Facebook Ads connection guide

Follow these steps to connect your Facebook Ads data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

Your Facebook Ads accounts need different types of access to pull different types of data. Make sure your accounts have the right permissions before going ahead.


Your Facebook account needs:

  • Employee access with the View performance option enabled, or Ad account analyst access to an ad account.
  • If you're using the new Pages experience, your account needs partial access to the linked Facebook account.

For access to Lead data, your account needs Lead manager or Page admin access.


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Click Create query.
  4. Under Data source, select Facebook Ads.
  5. Choose to make this connection shared or private.
  6. Click Start.
  7. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  8. Select the Businesses and Pages you want to include in your reporting.
  9. Review the permissions, and click Save.
  10. Click Got it.
  11. In the Supermetrics sidebar, select the accounts you'd like to include in your reporting.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio

Make sure you've connected Supermetrics to Looker Studio before following the steps below.

  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Facebook Ads and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Facebook Ads requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  9. Select the Businesses and Pages you want to include in your reporting.
  10. Review the permissions, and click Save.
  11. Click Got it and click Done.
  12. Select the accounts you'd like to include in your reporting.
  13. Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
  14. In the pane's top right, click Connect.
  15. Click Create report.
  16. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Facebook Ads.
  4. Choose to make this connection shared or private.
  5. Click Start.
  6. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  7. Select the Businesses and Pages you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.
  10. In the Supermetrics sidebar, select the accounts you'd like to include in your reporting.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the Facebook Ads data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with Facebook Ads.
  9. Click Start.
  10. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  11. Select the Businesses and Pages you want to include in your reporting.
  12. Review the permissions, and click Save.
  13. Click Got it.
  14. Select the accounts you'd like to include in your reporting and define the transfer settings.
  15. Click Submit.
  16. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, under Export, go to Data warehousingTransfers.
  3. Click Create new.
  4. Select the Facebook Ads data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Click Start.
  8. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  9. Select the Businesses and Pages you want to include in your reporting.
  10. Review the permissions, and click Save.
  11. Click Got it.
  12. In the transfer setup view, select the accounts you'd like to include in your reporting and define the transfer settings.
  13. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, under Export, click Power BI.
  3. Click Select data source.
  4. Select the Facebook Ads data source.
  5. Click Start.
  6. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  7. Select the Businesses and Pages you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.
  10. In the query setup view, select the accounts you'd like to include in your reporting and fill in the query details.
  11. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, under Transform, click Query Manager (API).
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Facebook Ads data source.
  6. Click Start.
  7. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  8. Select the Businesses and Pages you want to include in your reporting.
  9. Review the permissions, and click Save.
  10. Click Got it.
  11. In the transfer setup view, select the accounts you'd like to include in your reporting and fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  12. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, select ConnectData sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Facebook Ads data source, and click Connect.
  5. Click Start.
  6. Either log in with a new Facebook account, or click Continue as to go ahead with the account you're already logged in to.
  7. Select the Businesses and Pages you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.

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