Discrepancies with Snapchat Marketing Results

This guide will cover the most commonly seen kinds of discrepancies seen when querying Snapchat Marketing. Unless specified in the section, all guidance within should apply to all Supermetrics products that support the Snapchat Marketing connector.


Quick links to each section:


Rejected Ads

  • The "Include rejected ads" feature was removed and we now include all the ads with data by default.
  • If you wish to exclude ads that were rejected, you can use "Ad Review status (review_status)" dimension to filter out rejected ads.¬†


Conversion Attribution Settings do not match UI

The connector allows you to define an attribution window and timing for your query (for more information see Can I Set a Custom Attribution Window for Snapchat Marketing?). However, if the query settings do not match the reporting UI settings, you may see discrepancies in your conversion metrics.


1. Go to the reporting UI settings, and click on columns.

2. Select the date to match your query. Otherwise, update the optional settings for the query to match the UI. 


Further assistance 

If you followed all the above steps and you still encounter an error, please create a new support request with the details of the issue and we will assist you.


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