Open navigation

About Facebook Ads data discrepancies in Looker Studio filter queries

Some values that Facebook calculates as unique — such as reach and conversions — can return different values in Supermetrics reporting than in Facebook Ad Manager when they’re part of a Supermetrics query in Looker Studio (formerly Data Studio) that uses filters.

This happens because Looker Studio pulls the full data set and the filters for it post-query, leading it to sum the remaining values. Stay up to date on Google’s response to this issue in its bug tracker.


Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.