Getting Started - Snapchat Marketing

This guide covers the basic functionality of the Supermetrics Snapchat Marketing connector, and gives examples of how to set up a query for Google Sheets, Google Data Studio, and Microsoft Excel. 


Quick links to the sections below:

Google Sheets

Google Data Studio

Microsoft Excel

"If everything fails..." 

Data Source Access Requirements:

To enable Supermetrics for Snapchat Marketing, you must have an Account Admin or Campaign Manager access to an ad account. To learn more, please refer to this guide:

Documentation:

The complete list of available fields (metrics and dimensions) for Snapchat Marketing, can be found here.

Basics:

The Snapchat Marketing data source allows you to:


Analyze the performance of your Snapchat advertising campaigns in detail.

  • Fetch all the main metrics and conversion data for your advertising campaigns.
  • Split the data by campaign, ad group, ad, or by time.
  • Inspect results by targeting demographics, such as user interests, location, language, age, gender, and device.
  • Combine Snapchat and ecommerce marketing data to calculate the ROI of each campaign.
  • Combine Snapchat data with metrics from other paid marketing channels to see which ad channel performs best.


Known limitations:

The Snapchat Marketing data source includes the following limitations:

  • Hourly breakdown is supported only for main advertising metrics, but not for conversion data.
  • Breakdown by demographic insights and by time is only available from 1.1.2020 onwards. 
    • If you want to fetch demographic data for a time period before 1.1.2020, we’ve added lifetime versions of demographic dimensions, which ignore the date selection and return lifetime value for the selected metric.
  • Reach (unique impressions) and frequency metrics supported only on daily granularity and by campaign. Weekly and monthly granularity is not supported.


Google Sheets - Query Setup Example:

1. To authenticate the data source, please see:

How to Authenticate/Re-authenticate Snapchat Marketing in Google Sheets, Google Data Studio & Microsoft Excel

2. Select account/s. To select a specific account, search with the account name. To select all accounts, click on "all accounts".

3. Select dates. Choose one date range (today, yesterday, last week, etc).

- To select a custom date, you can either insert the date manually on start and end or select it from the calendar bar.

- As an additional filter, you can also compare to a specific time frame (previous period, a year ago, etc).

4. Select metrics. To see all metrics that can be fetched, please see Snapchat Marketing documentation. To deselect a metric click on the X next to the metric's name.



- When searching for a metric in the documentation, please see "Type met"

Field label is the metric name that appears in the sidebar.


5. Split by dimensions. You can choose dimensions in rows and/or columns. To see all dimensions that can be fetched, please see Snapchat Marketing documentation. To deselect a dimension click on the X next to the dimension's name. 

- If you wish to split dimensions to rows, select number of rows and how to sort them (automatic, account name etc.)



- If you wish to split dimensions to columns. Select number of columns and how to sort them (descending, alphabetical, reverse alphabetical, etc.). To deselect a dimension click on the X next to the dimension's name.

- When searching for a dimension in the documentation, please see "Type dim"

Field label is the metric name that appears in the sidebar.



6. As a last step, click on Get Data To Table.


You have completed all the steps to setup a query.


Further Reading

1. As optional, click on filter to filter your data. Select field, operator and insert the value to filter by.

2. Select options to add additional features to your query.

- Include rejected ads in results. 

- Show all time value values: please see What does the "Show all time values" do

- Replace blank metric values with zeroes.

- Combine new results with old: please see What does the "Combine new results with old" setting do

- Format results for Google Data Studio (to import data from Google Sheets to Google Data Studio).

- No header row.

- Highlight values with colours (green, red, etc.).

- Advanced settings: please see Advanced Settings for Google Sheets.


Google Data Studio - Query Setup Example:

1. To authenticate the data source, please see:

How to Authenticate/Re-authenticate Snapchat Marketing in Google Sheets, Google Data Studio & Microsoft Excel

2. Select dimensions. To see all dimensions that can be fetched, please see Snapchat Marketing documentation. To deselect a dimension click on the X next to the dimension's name.



- When searching for a dimension in the documentation, please see "Type dim"

Field label is the metric name that appears in the sidebar.



4. Select metrics. To see all metrics that can be fetched, please see Snapchat Marketing documentation. To deselect a metric click on the X next to the metric's name.




- When searching for a metric in the documentation, please see "Type met"

Field label is the metric name that appears in the sidebar.



5. Sort how the data is shown. Choose the field you wish to sort wish and the order you want to use (ascending/descending).

6.Select default date range on auto or custom.

- To select a custom date, click on last 28 days. An automatic calendar bar will open, select a date on start date and end date and click apply.

To select a specific period (fixed, previoud period, previous year, none, advanced), click on the arrow on the right top corner.

You have completed all the steps to setup a query.


Further Reading

1. As optional, click on add a filter to filter your data.

If you encounter a discrepancy when using a filter, please see Discrepancies in Data Studio When Using a Filter.

Microsoft Excel - Query Setup Example:

1. To authenticate the data source, please see:

How to Authenticate/Re-authenticate Snapchat Marketing in Google Sheets, Google Data Studio & Microsoft Excel

2. Select account/s. To select a specific account, search with the account name.


3. Select dates. Choose one date range (today, yesterday, last week, etc.).


- To select a custom date, you can either insert the date manually on start and end or select it from the calendar bar.

4. Select metrics. To see all metrics that can be fetched, please see Snapchat Marketing documentation. To deselect a metric click on the X next to the metric's name.


- When searching for a metric in the documentation, please see "Type met"

Field label is the metric name that appears in the sidebar.



5. Split dimensions by rows and/or columns.

- If you wish to split dimensions by rows, select number of rows and how to sort them (ascending/descending).



- If you wish to split dimensions by columns, select number of categories and how to sort them (descending/alphabetical).

6. As a last step, click on Get data.


You have completed all the steps to setup a query.


Further Reading

1. As optional, click on add filter to filter your data.

2. Select options to add additional features to your query.

- Replace blank metric values with zeroes.

- No header row.

- Show all time value values: please see What does the "Show all time values" do

- Custom, advanced settings: please see Advanced Settings for Excel.



Common errors:

For Snapchat Marketing only:

- To set a custom attribution window with Snapchat Marketing, please see this guide.

- Discrepancies with Snapchat Marketing results, please see this guide


Common errors:

- These metrics and dimensions can't be fetched together / Incompatible fields, please see this guide.
- For daily query quotas, please see this guide.

- Not All Accounts/Segments/Custom Fields/Labels Are Showing in the Product, please see this guide.

Further assistance 

If you followed all the above steps and you still encounter an error, please create a new support request with the details of the issue and we will assist you.

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