Adobe Analytics & Adobe Analytics 2.0 connection guide

Supermetrics Support Site Team

Modified on: Fri, 13 Jun, 2025 at 2:07 PM

This guide contains all permissions and requirements for connecting your Adobe Analytics and Adobe Analytics 2.0 data to Supermetrics.

You can connect to data sources from the Data sources page on the Supermetrics Hub. On the Hub, you can also share an authentication link to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in all available destinations.

Required permissions

There are two ways to authenticate Adobe Analytics and Adobe Analytics 2.0:

These authentication methods both work differently and have different advantages.

Authentication method	Details
OAuth Server-to-Server	Requires developer access. Eliminates the need for users to authenticate manually. OAuth Server-to-Server is a separate user, which offers additional flexibility but means that all segments and calculated fields must be shared with it.
OAuth	Requires manual reauthentication every 14 days. Log in with your own Adobe Analytics credentials. All the settings, segments, and fields available to your account are instantly available in Supermetrics.

Prerequisites: Connect with OAuth Server-to-Server

To connect Supermetrics to Adobe Analytics or Adobe Analytics 2.0 with OAuth Server-to-Server you need:

A System Administrator or Developer user role in your Adobe account organization.
Explicit access granted to see the report suites, reports, segments, and custom fields. Visit Adobe’s help center to learn how to change user roles.

Prerequisites: Connect with OAuth

To connect Supermetrics Adobe Analytics or Adobe Analytics 2.0 with OAuth, you need:

An Adobe ID linked to Experience Cloud with Web Service Access enabled
The linked ID needs access to the report suites, reports, segments, and custom fields you want to use in your reporting. Visit Adobe’s help center to learn about granting and changing account permissions.

When connecting to Adobe Analytics and Adobe Analytics 2.0, you need to select an authentication method and enter your credentials.

Select the Adobe Analytics and Adobe Analytics 2.0 data source on the Supermetrics Hub or in the data destination.
If prompted, choose to make this connection shared or private.
Select an authentication method and enter your credentials.
1. For OAuth, click Start and use your email address and password to log in to Adobe.
2. For OAuth Server-to-Server, enter the client ID, client secret, and credential name, and click Start.
In your data destination, select the accounts and segments to use in your report.

You can also connect to Adobe Analytics and Adobe Analytics 2.0 from these destinations: