Yes, you can define the attribution window used for the calculation in Pinterest Ads by adjusting an optional setting for the query.
Note that as this changes the calculation, you may experience discrepancies if comparing to the native reporting UI with different settings. Make sure both the reporting UI and the queries are using the same exact attribution window to ensure the values are the same. Also see: Discrepancies in Pinterest Ads
Attribution Window Advanced Setting
The Attribution window advanced setting contains the following options:
- 60 d click + 60 d engagement + 60 d view
- 60 d click + 60 d engagement + 30 d view
- 60 d click + 60 d engagement + 7 d view
- 60 d click + 60 d engagement + 1 d view
- 60 d click + 30 d engagement + 30 d view
- 60 d click + 30 d engagement + 7 d view
- 60 d click + 30 d engagement + 1 d view
- 60 d click + 7 d engagement + 7 d view
- 60 d click + 7 d engagement + 1 d view
- 60 d click + 1 d engagement + 1 d view
- 30 d click + 60 d engagement + 1 d view
- 30 d click + 30 d engagement + 30 d view
- 30 d click + 30 d engagement + 7 d view
- 30 d click + 30 d engagement + 1 d view (default)
- 30 d click + 7 d engagement + 7 d view
- 30 d click + 7 d engagement + 1 d view
- 30 d click + 1 d engagement + 1 d view
- 7 d click + 7 d engagement + 7 d view
- 7 d click + 7 d engagement + 1 d view
- 7 d click + 1 d engagement + 1 d view
- 1 d click + 1 d engagement + 1 d view
- 7 d click
- 1 d click
Where to Find the Setting
Supermetrics for Google Sheets
Select the Attribution window in the drop-down in the Options section of the sidebar. If you need multiple windows, you will need multiple queries, each with this setting changed.
Supermetrics for Data Studio
Select the Attribution window in the drop-down in the connector setup page. If you need multiple windows, you will need either multiple data source files, each configured with their own conversion window value OR you can use the optional setting to Allow "Attribution window" to be modified in reports so you can change it on specific report objects.
Supermetrics for Excel
Select the Attribution window in the drop-down in the Options section of the sidebar and click Add option.
You can then choose the setting. If you need multiple windows, you will need multiple queries, each with this setting changed.
