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Instagram Insights connection guide

Follow these steps to connect your Instagram Insights data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


If you'd like to connect your Instagram Public Data to your report, take a look at our Instagram Public Data connection guide.


Before you begin

To connect Instagram Insights to Supermetrics, you need to make sure both your Instagram and Facebook accounts have a specific set of permissions. We have detailed instructions on how to set up the permissions in our Instagram Insights: Permission guide.


Instagram permissions

Your Instagram account must be:

  • An Instagram Business account (sometimes called a "professional account"), or a Creator account that uses Facebook authentication and isn't restricted, age-limited, or private.
  • Linked to an active Facebook Page which has been claimed.

Visit Instagram's help center to learn how to change your account type.

Facebook permissions

Your Facebook account must:

  • Be a Facebook user account with Insights permissions.
  • If it's using the new Pages experience, the account needs Full control access to the Facebook Page linked to the Instagram account.

Note that Story data is only available in Instagram Insights for 24 hours after a Story is created. This means that you'll need to use the "Combine new results with old" setting in Google Sheets to add this data to your reports. Learn more.


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Instagram Insights.
  5. Choose to make this connection shared or private.
  6. Click Start.
  7. Log in with a new Facebook account, or click Continue as to log in with the account you're currently logged in to.
  8. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  9. Review the permissions, and click Save.
  10. Click Got it.
  11. In the Supermetrics sidebar, select the pages to include in your report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio
  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Instagram Insights and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Instagram Insights requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Log in with a new Facebook account, or click Continue as to log in with the account you're currently logged in to.
  9. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  10. Review the permissions, and click Save.
  11. Click Got it and click Done.
  12. Select the pages to include in your report.
  13. Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
  14. In the pane's top right, click Connect.
  15. Click Create report.
  16. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Instagram Insights.
  4. Choose to make this connection shared or private.
  5. Click Start.
  6. Log in with a new Facebook account, or click Continue as to log in with the account you're currently logged in to.
  7. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.
  10. In the Supermetrics sidebar, select the pages to include in your report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the Instagram Insights data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with Instagram Insights.
  9. Log in with a new Facebook account, or click Continue as to log in with the account you're currently logged in to.
  10. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  11. Review the permissions, and click Save.
  12. Click Got it.
  13. Select the pages you'd like to include in your reporting and define the transfer settings.
  14. Click Submit.
  15. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to StorageTransfers.
  3. Click New transfer. If you haven't created any transfers yet, click Schedule first transfer
  4. Select the Instagram Insights data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Click Start.
  8. Log in with a new Facebook account, or click Continue as to log in with the account you're currently logged in to.
  9. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  10. Review the permissions, and click Save.
  11. Click Got it.
  12. In the transfer setup view, select the pages you'd like to include in your reporting.
  13. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to Destinations → Power BI.
  3. Click Create or edit queries.
  4. Select the Instagram Insights data source.
  5. Click Start.
  6. Log in with a new Facebook account, or click Continue as to log in with the account you're currently logged in to.
  7. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.
  10. In the query setup view, select the pages you'd like to include in your reporting.
  11. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click API.
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Instagram Insights data source.
  6. Click Start.
  7. Log in with a new Facebook account, or click Continue as to log in with the account you're currently logged in to.
  8. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  9. Review the permissions, and click Save.
  10. Click Got it.
  11. In the query setup view, select the pages you'd like to include in your reporting. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  12. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click Data sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Instagram Insights data source, and click Connect.
  5. Click Start.
  6. Log in with a new Facebook account, or click Continue as to log in with the account you're currently logged in to.
  7. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.


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