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Bing Webmaster Tools: Authentication guide

This guide will walk you through how to authenticate or reauthenticate Bing Webmaster Tools for Supermetrics in Google Sheets, Data Studio, and Microsoft Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API. 

Before you begin

To connect Supermetrics to Bing Webmaster Tools, webmasters need an API key. Follow Microsoft’s instructions to generate this API key.

For Excel users

If your team uses Supermetrics for Excel, you’ll see different options for managing and sharing data source connections in that destination. Learn more.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate Bing Webmaster Tools in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Click Create query.
  4. Under Data source, select Bing Webmaster Tools.
  5. Enter your API key and click Start.
  6. Under Select sites, select websites.

When you're ready, learn how to create your first Supermetrics query with Bing Webmaster Tools.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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