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Pinterest Public Data: Query setup guide

Once you've authenticated your connection to Pinterest Public Data, you're ready to create your first query.

This guide will walk you through Pinterest Public Data query setup for Google Sheets, Looker Studio (formerly Data Studio), and Microsoft Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API. 

Before you begin

Pinterest Public Data doesn't require you to log into a specific account. It allows you to collect publicly available data about pages and posts.

Available fields

Visit our documentation site for a full list of the metrics and dimensions Supermetrics can pull from the data source

  • Field label is the name that appears in the sidebar. 
  • Metrics can be found under type - "met".
  • Dimensions can be found under type - "dim".


Google Sheets Looker Studio Excel Data Integrations
  1. Authenticate the data source in Google Sheets. 
  2. Select Metrics
  3. Select Split by Dimensions. You can choose to split your data into rows and/or columns, reflect the number of rows or columns to be fetched, and define how the data is sorted.
  4. Click Get Data to Table to create your query and pull your data.

Advanced options for Google Sheets

  1. You can filter your data by selecting the field, operator, and value to filter by. Learn more about filters.
  2. Under Options, you can add additional features to your query.
  • Replace blank metric values with zeros.
  • Combine new results with old.
  • Format results for Looker Studio (to import data from Google Sheets to Looker Studio).
  • No header row.
  • Highlight values with colours (green, red, etc.).
  • Advanced settings.


Query runs very slowly

This error more commonly affects Sheets, as it allows for a larger row limit. Try reducing the number of rows to something below 300, or limit the number of usernames listed, to speed the query up.

No data overtime is available

This version of the API only shows lifetime totals for most metrics and you won't be able to report changes over time unless you use the "Combine new with old" feature in Google Sheets and run this every day to collect your own historical data. 

Discrepancies in board counts

The API allows a fetch of up to 50 pins per user — board data is derived from the pin data. This can mean that queries only return 50 pins even when more are requested, or why board data seems to be missing. We're working on updating the API to fix this.

Getting "no data" for username

The "display name" on a page may not be the correct one to use with their API. Make sure that you are using the true username as seen in the URL to their page on Pinterest:

Incompatible fields or quotas

If you see an error about metrics and dimensions not fetching together, or fields being incompatible, follow these steps to fix the issue.

If you see errors relating to quotas, or "daily query quotas", read this guide.

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