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Google data sources: Authentication and reauthentication guide

This guide will walk you through how to authenticate or reauthenticate the Google data sources with Google Sheets, Data Studio, and Microsoft Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and API.

Before you begin

To authenticate these data sources, you need:

Google Ads
Google AdSense
Google Ad Manager
Google Analytics & Google Analytics 4
Google BigQuery

Google BigQuery field list types

  • Simplified field list: Shows each unique field name just once, if it's present in multiple tables.
  • Full-field list: Shows all columns from your tables in BigQuery.
  • Simplified list: With join fields only — shows only the fields that are available for multiple data sources. 
Google Campaign Manager 360
Google Display & Video 360
Google My Business
Google Search Ads 360
Google Search Console

Data protection agreement

If you have any questions about how Supermetrics handles and secures your data, read our policy on data privacy and security.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Click Add-ons → Supermetrics → Launch to open the sidebar.
  3. Under Data source, select the data source. 
  4. Click Start.
  5. Choose a Google Ads account to sign in. 
  6. Click Allow.
  7. For Google Ads, Google Ad Manager, Google Display & Video 360, Google Search Ads 360, select accounts.
    For Google Analytics, Google Analytics 4, select views.
    For Google Campaign Manager 360, select advertisers.
    For Google My Business, select locations.
    For Google AdSense, select ad clients.
    For Google Search Console, select sites and query type.
    For Google BigQuery, select BigQuery dataset and field list type.


Learn how to reauthenticate the data source with Supermetrics in Google Sheets.

Next steps

Learn how to create your first Supermetrics query with Google data sources.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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