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About Twitter Premium and Twitter Organic data source connectors

Due to Twitter changing its API pricing policies, Supermetrics is making changes to the available Twitter data source connectors. This means that the Twitter Premium data source connector is being replaced with the Twitter Organic data source connector. Read more about the Twitter data source changes


In this article, we highlight the similarities and differences between our Twitter Premium and Twitter Organic data source connectors.


To start using Twitter Organic in Looker Studio, click this link. In other Supermetrics products, you can find the Twitter Organic connector in the data source selection.


Main similarities and differences

Profile reporting

Profile info query type in Twitter Organic has the same functionality and field as the Common profile information query type in Twitter Premium.


Basic Tweet engagement reporting

Tweet engagement query type in Twitter Organic provides all the same existing functionality as Tweet engagement query type in Twitter Premium. Fetches data up to 90 days in history.


In addition to existing functionality, Twitter Organic also provides new fields for:

  • Video metrics: 
    • Video starts
    • Video views 25%, 50%, 75%, 100%
    • Video completes
    • Video completion rate
  • More engagement metrics:
    • Clicks
    • App clicks
    • Card engagements
    • Poll card votes


Historical Tweet engagement reporting

Tweet historical query type available in Twitter Premium isn't available in Twitter Organic in the beginning. 


This means that users with the Tweet historical add-on won't be able to replace the functionality of the separately purchased add-on:

  • Users won't be able to see a daily breakdown of Tweet engagement data
  • Users won't have access to the following metrics:
    • Media views
    • Media engagements
    • Hashtag clicks
    • Detail clicks
    • Permalink clicks
    • App install attempts
    • App opens


Comparison between Twitter Premium and Twitter Organic


Twitter Premium

Twitter Organic

Feature overview

Both data source connectors support the same main use cases:

  • See how your profile follower base evolves

  • See which Tweets perform the best and get the most engagement

Authentication

Authenticated with Twitter profile

Authenticated with an ad account tied to a Twitter profile


Twitter Organic requires users to have a Twitter Ads account tied to their Twitter profile. Creating the ad account is free. 


Learn how to create a Twitter Ads account.

Query types

Common profile information

  • Follower and Tweet amount for your profile

Tweet engagements

  • Basic engagement metrics for Tweets created in the past 90 days.

  • Lifetime values per Tweet

Tweet historical

  • Max 3,200 most recent Tweets

  • Daily breakdown of engagement data

Profile info

  • Follower and Tweet amount for your profile

Tweet engagements

  • Basic engagement metrics for Tweets created in the past 90 days.

  • Lifetime values per Tweet

 

 

Historical limit

Tweet engagements query type

  • Tweets created within the past 90 days, up to 3,200 most recent Tweets

Tweet historical query type

  • Max 3,200 most recent Tweets

Tweet engagements query type

  • Tweets created within the past 90 days, up to 3,200 most recent Tweets



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