Due to Twitter changing its API pricing policies, Supermetrics is making changes to the available Twitter data source connectors. This means that the Twitter Premium data source connector is being replaced with the Twitter Organic data source connector. Read more about the Twitter data source changes.
In this article, we highlight the similarities and differences between our Twitter Premium and Twitter Organic data source connectors.
To start using Twitter Organic in Looker Studio, click this link. In other Supermetrics products, you can find the Twitter Organic connector in the data source selection.
Main similarities and differences
Profile reporting
Profile info query type in Twitter Organic has the same functionality and field as the Common profile information query type in Twitter Premium.
Basic Tweet engagement reporting
Tweet engagement query type in Twitter Organic provides all the same existing functionality as Tweet engagement query type in Twitter Premium. Fetches data up to 90 days in history.
In addition to existing functionality, Twitter Organic also provides new fields for:
- Video metrics:
- Video starts
- Video views 25%, 50%, 75%, 100%
- Video completes
- Video completion rate
- More engagement metrics:
- Clicks
- App clicks
- Card engagements
- Poll card votes
Historical Tweet engagement reporting
Tweet historical query type available in Twitter Premium isn't available in Twitter Organic in the beginning.
This means that users with the Tweet historical add-on won't be able to replace the functionality of the separately purchased add-on:
- Users won't be able to see a daily breakdown of Tweet engagement data
- Users won't have access to the following metrics:
- Media views
- Media engagements
- Hashtag clicks
- Detail clicks
- Permalink clicks
- App install attempts
- App opens
Comparison between Twitter Premium and Twitter Organic
Twitter Premium | Twitter Organic | |
---|---|---|
Feature overview | Both data source connectors support the same main use cases:
| |
Authentication | Authenticated with Twitter profile | Authenticated with an ad account tied to a Twitter profile Twitter Organic requires users to have a Twitter Ads account tied to their Twitter profile. Creating the ad account is free. |
Query types | Common profile information
Tweet engagements
Tweet historical
| Profile info
Tweet engagements
|
Historical limit | Tweet engagements query type
Tweet historical query type
| Tweet engagements query type
|