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Trustpilot Reviews connection guide

Learn how to connect Trustpilot Reviews to Supermetrics, and start adding publicly available company review data to your reports.

If you need to connect this data source to one of our data warehouse or cloud storage destinations, explore our data warehouse and cloud storage setup guides.

Before you begin

You can query data from Trustpilot Reviews without logging in to Trustpilot.

To pull reviews about a business on Trustpilot, you'll need to copy the company's identifier from its Trustpilot URL. For example, if a company's Trustpilot URL is, the identifier is 'supermetrics'.

You can fetch reviews for multiple businesses by entering multiple identifiers separated by commas.

Query type

  • Reviews: Fetch up to 6,000 of the latest reviews for any business on Trustpilot.


Google Sheets Looker StudioExcel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Trustpilot Reviews.
  5. Click Start.
  6. Navigate to Report configuration, and enter the business identifiers you'd like to pull reviews for.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

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