Snapchat Marketing Updates June 2021

2021-06-17 -

Added metrics to support the SKAdNetwork-specific conversions:

  • Achievement unlocked (SKAN)
  • Achievement unlocked swipe up (SKAN)
  • Achievement unlocked views (SKAN)
  • Ad clicks (SKAN)
  • Ad clicks swipe up (SKAN)
  • Ad clicks views (SKAN)
  • Ad views (SKAN)
  • Ad views swipe up (SKAN)
  • Ad views views (SKAN)
  • Add billing (SKAN)
  • Add billing swipe up (SKAN)
  • Add billing views (SKAN)
  • Add to cart (SKAN)
  • Add to cart swipe up (SKAN)
  • Add to cart views (SKAN)
  • Adds to wishlist (SKAN)
  • Adds to wishlist swipe up (SKAN)
  • Adds to wishlist views (SKAN)
  • App installs (SKAN)
  • App installs swipe up (SKAN)
  • App installs views (SKAN)
  • App opens (SKAN)
  • App opens swipe up (SKAN)
  • App opens views (SKAN)
  • Completed tutorials (SKAN)
  • Completed tutorials swipe up (SKAN)
  • Completed tutorials views (SKAN)
  • Content views (SKAN)
  • Content views swipe up (SKAN)
  • Content views views (SKAN)
  • Credits spent (SKAN)
  • Credits spent swipe up (SKAN)
  • Credits spent views (SKAN)
  • Custom event 1 (SKAN)
  • Custom event 1 swipe up (SKAN)
  • Custom event 1 views (SKAN)
  • Custom event 2 (SKAN)
  • Custom event 2 swipe up (SKAN)
  • Custom event 2 views (SKAN)
  • Custom event 3 (SKAN)
  • Custom event 3 swipe up (SKAN)
  • Custom event 3 views (SKAN)
  • Custom event 4 (SKAN)
  • Custom event 4 swipe up (SKAN)
  • Custom event 4 views (SKAN)
  • Custom event 5 (SKAN)
  • Custom event 5 swipe up (SKAN)
  • Custom event 5 views (SKAN)
  • Invites sent (SKAN)
  • Invites sent swipe up (SKAN)
  • Invites sent views (SKAN)
  • Level complete (SKAN)
  • Level complete swipe up (SKAN)
  • Level complete views (SKAN)
  • Lists viewed (SKAN)
  • Lists viewed swipe up (SKAN)
  • Lists viewed views (SKAN)
  • Logins (SKAN)
  • Logins swipe up (SKAN)
  • Logins views (SKAN)
  • Page views (SKAN)
  • Page views swipe up (SKAN)
  • Page views views (SKAN)
  • Purchases (SKAN)
  • Purchases swipe up (SKAN)
  • Purchases views (SKAN)
  • Rates submitted (SKAN)
  • Rates submitted swipe up (SKAN)
  • Rates submitted views (SKAN)
  • Reservations (SKAN)
  • Reservations swipe up (SKAN)
  • Reservations views (SKAN)
  • Save (SKAN)
  • Save swipe up (SKAN)
  • Save views (SKAN)
  • Searches (SKAN)
  • Searches swipe up (SKAN)
  • Searches views (SKAN)
  • Shares (SKAN)
  • Shares swipe up (SKAN)
  • Shares views (SKAN)
  • Sign ups (SKAN)
  • Sign ups swipe up (SKAN)
  • Sign ups views (SKAN)
  • Started checkouts (SKAN)
  • Started checkouts swipe up (SKAN)
  • Started checkouts views (SKAN)
  • Subscribes (SKAN)
  • Subscribes swipe up (SKAN)
  • Subscribes views (SKAN)
  • Trial starts (SKAN)
  • Trial starts swipe up (SKAN)
  • Trial starts views (SKAN)
  • Unknown event (SKAN)
  • Unknown event swipe up (SKAN)
  • Unknown event views (SKAN)

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