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About Google Analytics restricted fields errors in Supermetrics

When working with Google Analytics in Supermetrics, you might encounter this type of error:


  • Restricted field(s): <field> requires a feature or integration to be enabled. 


This article describes different types of Google Analytics restricted fields errors, and resources you can use to resolve them. In almost all cases, enabling the field type in Google Analytics will stop the error from occurring in Supermetrics.


Field typeExampleGoogle Analytics resources
Demographics and interests
ga:userbracketga:usergender
Enable demographics and interest reports in Google Help
Google Adsga:adMatchedQuery
Link Google Ads and Google Analytics accounts in Google Help
Google Ad Managerga:dfpImpressions
Enable Analytics 360 and Google Campaign Manager 360 in Google Help
Google Campaign Manager 360
ga:dcmfloodlightrevenue
Enable Analytics 360 and Google Campaign Manager 360 in Google Help
Google Display & Video 360ga:dbmClickAdvertiser
Enable reporting integration in Google Help
Google Search Ads 360ga:dscostEnable Search Ads 360 integration in Google Help


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