2021-02-02 -
New setting "Use account attribution setting" has been added to switch the attribution behavior to the account setting, rather than the default unified attribution settings.
New fields added:
- Attribution setting
- Is Campaign using SKAdNetwork
2021-02-09:
Default attribution setting has been updated in drop-down to "7 d click + 1 d view" to reflect the new window. "28 d click + 1 d view" has been added as a normal option, as it is no longer the default.
New fields added to breakdown the "Ad set targeting" data into easier to use chunks:
- Targeting maximum age
- Targeting minimum age
- Targeting country location
- Targeting country groups
- Targeting location type
2021-02-25 -
Support added for Collaborative Ads. The following fields have been added to work with those:
- Omni adds to cart (shared item)
- Mobile app adds to cart (shared item)
- Website adds to cart (shared item)
- Omni content view (shared item)
- Mobile apps content view (shared item)
- Website content view (shared item)
- Omni purchase (shared item)
- Mobile apps purchase (shared item)
- Website purchase (shared item)
- On-Facebook purchase (shared item)
- Omni adds to cart conversion value (shared item)
- Mobile apps adds to cart conversion value (shared item)
- Website adds to cart conversion value (shared item)
- Omni purchase conversion value (shared item)
- Mobile apps purchase conversion value (shared item)
- Website purchase conversion value (shared item)
- Omni purchase ROAS (shared item)
- Website purchase ROAS (shared item)
- Mobile app purchase ROAS (shared item)