Facebook Ads Updates Feb. 2021

2021-02-02 -

New setting "Use account attribution setting" has been added to switch the attribution behavior to the account setting, rather than the default unified attribution settings.


New fields added:

  • Attribution setting
  • Is Campaign using SKAdNetwork


2021-02-09:

Default attribution setting has been updated in drop-down to "7 d click + 1 d view" to reflect the new window. "28 d click + 1 d view" has been added as a normal option, as it is no longer the default.


New fields added to breakdown the "Ad set targeting" data into easier to use chunks:

  • Targeting maximum age
  • Targeting minimum age
  • Targeting country location
  • Targeting country groups
  • Targeting location type


2021-02-25 -

Support added for Collaborative Ads. The following fields have been added to work with those:

  • Omni adds to cart (shared item)
  • Mobile app adds to cart (shared item)
  • Website adds to cart (shared item)
  • Omni content view (shared item)
  • Mobile apps content view (shared item)
  • Website content view (shared item)
  • Omni purchase (shared item)
  • Mobile apps purchase (shared item)
  • Website purchase (shared item)
  • On-Facebook purchase (shared item)
  • Omni adds to cart conversion value (shared item)
  • Mobile apps adds to cart conversion value (shared item)
  • Website adds to cart conversion value (shared item)
  • Omni purchase conversion value (shared item)
  • Mobile apps purchase conversion value (shared item)
  • Website purchase conversion value (shared item)
  • Omni purchase ROAS (shared item)
  • Website purchase ROAS (shared item)
  • Mobile app purchase ROAS (shared item)

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