Twitter Ads Updates Feb. 2021

2021-02-02 -

New metrics added:

  • Total audience reach
  • Average frequency

Note that these require the ad account to have the reach and frequency feature enabled by Twitter. Accounts without this enabled cannot use these fields.


New setting added for "Include deleted campaigns and ad groups". By default, these are not included. Enabling the setting will allow deleted objects to be seen in the data set.


Upgraded data source to use Twitter Ads API v8.

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