HubSpot Updates April 2020


The following fields have been added for traffic analytics:

  • Traffic sessions
  • Traffic bounces
  • Traffic bounce rate (%)
  • Traffic page views

The following existing fields have been renamed to make it clear they are traffic analytics-specific:

Old Field NameNew Field Name
New visitor sessionsTraffic new visitor sessions
Avg. session length (seconds)Avg. traffic session length (seconds)
Session to contact rateTraffic session to contact rate
Contact to customer rate
Traffic contact to customer rate
New sessions (%)New traffic sessions (%)
Avg. page views per sessionAvg. traffic page views per session

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