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LinkedIn Ads and LinkedIn Company Pages: Authentication and reauthentication guide

This guide will walk you through how to authenticate or reauthenticate LinkedIn Ads and LinkedIn Company Pages with Google Sheets, Google Data Studio, and Microsoft Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API. 

Before you begin

To connect Supermetrics to LinkedIn Company Pages, you need:

To connect Supermetrics to LinkedIn Ads, you need:

Query types: LinkedIn Company Pages
  • Follower details: Total number of followers for the page, as well as breakdowns of follower demographic types (industry, what job, what region, etc.). 
  • Historical share statistics: Basic metrics for posts, shares, and updates, splittable by date (but not post ID).
  • Historical follow statistics: Follower metrics for new organic and sponsored followers for the page, splittable by date.
  • Page lifetime statistics: Page-specific stats for the lifetime of page (page views, job page views, basic demographics) cannot be split by date.
  • Page statistics: Page-specific stats of page (page views, job page views, etc.), splittable by date.
  • Share comments detail: Gets comment text details for shares, updates, and posts, and share title.
  • Share totals: Lifetime total metrics for shares on the company page. Cannot be split by date or by share/post.
  • UGC details: Basic dimensions about post types not covered under “Update details” (like video posts), including name, link, and more. Includes update count metrics.
  • Update details: Details about updates, shares, and posts (title, poster, URL, etc.), and basic metrics for updates.

Data protection agreement 

If you have any questions about how Supermetrics handles and secures your data, read our policy on data privacy and security.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Click Add-ons → Supermetrics → Launch to open the sidebar.
  3. Under Data source, select the data source.
  4. Click Start.
  5. Enter your credentials (email and password) and click Sign in.
  6. For LinkedIn Ads, under Select accounts, select the accounts.
  7. For LinkedIn Company Pages, under Select pages, select the pages.


Learn how to reauthenticate the data source with Supermetrics in Google Sheets.

Next steps

Learn how to create your first Supermetrics query with the LinkedIn Ads/Company Pages.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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